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Which Is Better for Your Website? (2021)


Trying to choose between Bluehost vs Squarespace to build a website?

Bluehost and Squarespace are two options that both give you the tools to build your own website, but they do so with very different approaches.

Bluehost is a website hosting company that helps you install software to build a website, while Squarespace is a website builder that lets you create a website just by registering an account. Don’t worry, I’ll explain what this means in a second.

In general, Squarespace’s approach is a bit simpler while Bluehost’s approach gives you a lot more flexibility (and can still be pretty beginner-friendly).

To help you understand what those differences mean and why they’re important, we’ll look into:

  • the different approaches that Bluehost and Squarespace use
  • how it works to make a website with Bluehost and Squarespace
  • pricing information for both platforms
  • advantages of Bluehost vs Squarespace
  • final thoughts and some recommendations

Bluehost vs Squarespace: Introductions

Because these two tools offer different approaches to making a website, we’ll start off with a general introduction to what they both offer.

Bluehost

Bluehost

Bluehost is a web hosting service. This means it doesn’t help you build a website by itself, but it does give you everything you need to install software to build your website.

When you sign up for Bluehost, you get the hardware that you need to create a website. However, in order to make that website, you’ll need to install website building software on the hardware that Bluehost gives you.

You can think of Bluehost kind of like renting an empty office building for your business. Having an empty office is important, but you need to add some furniture and stuff before it’s ready for you to move in! In this analogy, installing website building software is adding the furniture.

This website building software is called a content management system (CMS). Bluehost lets you install any content management software…but when you’re talking about CMS software, you’ll almost always want to use WordPress.

If you’re not familiar with the term WordPress*, it’s by far the most popular way to make a website. The free, open-source WordPress software powers 40.5% of ALL websites on the Internet. For comparison, Squarespace powers about 1.6% of websites.

WordPress on Bluehost

One of the big reasons why WordPress is so popular is its ease of use and code-free customization. You don’t need to be a developer to use it, but you can still fully customize your site using extensions:

  • Themes – these let you change how your website looks (kind of like Squarespace’s templates).
  • Plugins – these let you add new features to your site, including small things such as contact forms and social media share buttons as well as big features such as adding an eCommerce store to your site or offering online courses.

So when we’re talking about Bluehost vs Squarespace, it’s more like comparing WordPress (hosted on a Bluehost server) vs Squarespace — as this is by far the most common use case.

If you wanted to create a website with Bluehost, you would:

  1. Sign up for Bluehost to get access to the hardware.
  2. Install the open-source WordPress software to create your website (Bluehost gives you tools to help you do this – more on this later).

Squarespace

Squarespace

Squarespace is a website builder service. Unlike Bluehost, which is just the hardware, Squarespace includes both the hardware and the software in one integrated package.

Essentially, this means that you can just sign up for an account and immediately start building your website using Squarespace’s tool.

However, unlike Bluehost, Squarespace doesn’t let you install any content management system — you have to use the software that Squarespace provides.

Because Squarespace handles both the hardware and the software for you, it can be a little simpler than Bluehost, especially when you’re just getting started.

What It’s Like to Make a Website with Bluehost vs Squarespace

Next, let’s talk about what it’s like to make a website with Bluehost vs Squarespace. This will help make the difference between the two a little clearer and also give you an idea of what type of experience you should expect with each.

Bluehost

For this section, we’ll assume that you’re using Bluehost to make a website with WordPress.

Remember, Bluehost is just web hosting, so it doesn’t help you make a website by itself. Instead, it gives you the resources that you need to install your own website building software.

Now, I know that this sounds a little complex, but don’t worry. One of the nice things about Bluehost is that it makes it super easy to install the WordPress software and start making your website — it even gives you its own drag-and-drop website builder built on top of WordPress.

To begin, you need to purchase web hosting from Bluehost, which involves choosing a package and entering your user details and billing information.

Once you pay for Bluehost, you can sign in to your Bluehost hosting account. This is where you can manage your hosting server (the hardware). It’s also where you can access Bluehost’s tools to install website building software such as WordPress.

Once you install the website building software, you’ll be able to manage your actual website using that software.

Inside Bluehost, you can install the WordPress software by following Bluehost’s simple setup wizard. You can either install “regular” WordPress or you can use Bluehost’s special site building implementation, which lets you create a WordPress site using drag-and-drop:

Bluehost WordPress installer

If you’re a total beginner, you might want to use Bluehost’s custom builder, which walks you through a setup process much like Squarespace:

Bluehost builder

You’ll get this full wizard where you can add your site’s basic details, logo, choose fonts and colors, and more:

Customziign your site on Bluehost

Once you finish the wizard, Bluehost will give you this user-friendly interface to manage more of your site using drag-and-drop:

Bluehost drag-and-drop builder

You can also open the “regular” WordPress dashboard, where you’ll be able to fully manage content, further control your website’s design using themes, and add new features using plugins:

WordPress dashboard on Bluehost

If you used the traditional WordPress install instead of Bluehost’s custom drag-and-drop builder, you would jump straight to the regular WordPress dashboard.

So — while creating a website with Bluehost does have a few extra steps, it’s still definitely something that’s well within the reach of even a total beginner with zero technical skills.

Squarespace

Because Squarespace is a website building service, the setup process is even simpler. Essentially, Squarespace has already “installed” the software for you, so all you need to do is sign up for an account and start building.

To get started, you can choose one of Squarespace’s many pre-built templates:

Squarespace templates

Then, you’ll need to enter your account details. Once you’ve done that, you can jump right into customizing your site using Squarespace’s visual editor:

Squarespace builder

So — while Bluehost makes it pretty simple to make a WordPress website, Squarespace is even simpler because you can literally be working on your website within the first minute.

Bluehost vs Squarespace Pricing Comparison

Comparing how much it costs to make a website with Bluehost vs Squarespace can be a little tricky because of the different approaches.

With Squarespace, you’ll pay a flat monthly fee, which makes it very easy to understand exactly how much it will cost you per year. With Bluehost, though, the price can vary.

Overall, for a basic website, Bluehost will probably be cheaper than Squarespace. However, there are some variables that also might make Bluehost more expensive in certain situations, so it’s important to do a slightly deeper dig here.

Bluehost Pricing

Bluehost pricing

To make a WordPress website with Bluehost, you only need three things:

  • Web hosting (what Bluehost offers) – You can pay as little as $3.95 per month if you commit to a three-year term (slightly more if you only want to pay yearly).
  • Domain name – Bluehost gives you a free domain name for your first year.
  • WordPress – The core WordPress software is 100% free.

So if you’re willing to commit to three years upfront, you could pay as little as ~$48 per year to create a fully working WordPress website on Bluehost.

As I mentioned earlier, one of the things that makes WordPress so great is its huge library of third-party extensions (themes and plugins).

You’ll find thousands of free themes and tens of thousands of free plugins, so it’s totally possible to create your site using only free extensions.

However, you also might run into a situation where you want to purchase a premium theme or a premium plugin, which costs money. Premium themes typically cost around ~$60 and premium plugins can cost anywhere from $10 to $100+ depending on the feature you want.

This is why it’s hard to give a firm estimate for a WordPress site. If you need some premium tools, you could easily turn that $48 per year into $100 or even $200.

However, for a simple blog, portfolio, or business brochure website, you can get away with entirely free extensions.

Squarespace Pricing

Squarespace pricing vs Bluehost

Squarespace pricing is much more straightforward — but also a bit higher.

You’ll pay one monthly fee to Squarespace based on the features that you want. Squarespace doesn’t allow third-party apps, so you also won’t need to purchase any third-party apps (though you might need to pay for third-party services, such as an email marketing service).

To make a website with Squarespace, you’ll need two things:

  1. Squarespace service – You can pay monthly or you can pay annually to save a little money.
  2. Domain name – Squarespace gives you a free domain name for your first year.

The cheapest Squarespace plan is $16 per month or $144 per year ($12 per month). Plans go up from there depending on whether you want to add more features, such as eCommerce functionality.

Pricing – Recap

So to recap, the absolute minimum cost to make a website with Bluehost would be ~$48 per year and the absolute minimum cost to make a website with Squarespace would be $144 per year.

This gives Bluehost the advantage in terms of pricing. But remember that there are some variables with Bluehost if you’re using a tool like WordPress.

Advantages of Bluehost vs Squarespace

As we finish things out, let’s quickly recap/summarize the advantages of each platform. For this section, we’ll treat “Bluehost and WordPress” as a single entity because you need both to make a website.

Bluehost/WordPress Advantages

  • Bluehost lets you install any self-hosted website building software. The most popular one is WordPress, but you could also use Ghost, Drupal, Joomla, and lots of other tools.
  • You have full access to your underlying web hosting, so you can make any customization you want (or hire a developer to do it for you).
  • WordPress is more flexible than Squarespace thanks to its huge libraries of third-party themes and plugins.
  • Bluehost can be a lot cheaper than Squarespace, especially if you’re building a simple website.

Squarespace Advantages

  • You don’t need to install software to make a website with Squarespace — you just sign up for an account and start building.
  • Squarespace maintains and secures your website for you, so you don’t need to worry about updating software like you would with Bluehost and WordPress.

Basically — using Bluehost and WordPress gives you more flexibility but isn’t quite as simple, whereas using Squarespace is simpler but doesn’t give you quite as much flexibility.

Should You Use Bluehost or Squarespace?

Overall, there’s not really one clear winner here — you should choose the approach that best meets your needs and budget.

Remember, Bluehost and Squarespace are different things. Bluehost is web hosting that you can use to install any self-hosted website builder software, while Squarespace is its own website builder service that only lets you use Squarespace.

While Bluehost does let you use any software, you’ll almost certainly want to use WordPress, which is what powers over 40% of all websites on the Internet.

So in the end, this comparison is really between WordPress vs Squarespace. And when it comes to WordPress vs Squarespace, WordPress with Bluehost is the better option for most people because:

  1. You can use WordPress and Bluehost to build a website for less than it costs for Squarespace.
  2. WordPress with Bluehost is a lot more flexible than Squarespace because you can choose from thousands of themes (new designs) and tens of thousands of plugins (new features). You also get full access to your site’s underlying code, which lets you hire a developer to customize your site even further.
  3. WordPress is still quite easy to use, even for non-technical beginners. It’s made even easier thanks to Bluehost’s user-friendly WordPress setup wizard.

However, Squarespace can also be a good option if you’re willing to pay a slight premium for simplicity. It’s not as flexible as WordPress, but if you just need a simple website, you might not need all that extra flexibility in WordPress. In that case, Squarespace is definitely a better solution because you don’t need to worry about installing/maintaining the software.

Finally, it’s worth pointing out that Bluehost is not the only WordPress hosting company out there. So if you want to use the self-hosted WordPress approach, it might be worth checking out some other hosting options, too. To that end, you can browse our collections of the best cheap WordPress hosts, the fastest WordPress hosts, or the overall best WordPress hosts.

Still have any questions about Squarespace vs Bluehost? Let us know in the comments!

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